Rock n' Roll and Racing

Fans can get a sneak peek at the new Hard Rock Park during Dodge Avenger 500 weekend

Since 1950, race fans have annually flocked to South Carolina to experience the legendary 500-mile thrill ride known as Darlington Raceway. Soon, visitors will be able to get a similar adrenaline rush year-round thanks to the construction of the world's first rock and roll theme park in nearby Myrtle Beach. The Hard Rock Park is scheduled to open in the spring of 2008.

Darlington Raceway and Hard Rock Park will work together to promote the Park during the 2007 Dodge Avenger 500 weekend, May 11-12, and to promote the Raceway at the HRP visitor�19;s preview center, which will welcome guests at its grand opening on April 18th.

The nearly $400 million Hard Rock Park will cover approximately 140 acres and will provide visitors of all generations a full-day entertainment experience. The Park will include six unique rock and roll-themed environs; more than 40 shows, rides and attractions; a 12,000-person multi-purpose live music amphitheater; roller coasters; children�19;s play areas; and restaurants, cafes and retail stores.

Beck Senkerik, Sales/Marketing and PR Manager of HRP, said, "The Hard Rock Park looks forward to working with Darlington Raceway, and is excited about the opportunity to help promote the race and the area."

Chris Browning, president of Darlington Raceway, considers the Park a welcome addition to the area. �1C;Thousands of our fans stay in Myrtle Beach hotels during the race weekend,�1D; he said. �1C;Many of them build their annual vacations around the events at Darlington Raceway. The Hard Rock Park will definitely enhance their experience and provide an exciting new entertainment opportunity which will benefit everyone. I can�19;t wait to check it out myself!�1D;

For more information on the Hard Rock Park, visit

The 2007 Dodge Avenger 500 weekend will include practice and qualifying for the NASCAR NEXTEL Cup and Busch Series on Friday, May 11, followed by the Diamond Hill Plywood 200 NASCAR Busch Series race under the lights that evening. Denny Hamlin is the defending champion.

On Saturday, May 12, Darlington will host Cup Series racing for the 58th consecutive season as Greg Biffle attempts to join the short list of drivers to win three events in a row at NASCAR�19;s most historic venue. The 2007 Dodge Avenger 500 will be run under the lights in its entirety.

Tickets for all events are on sale now. For more information, call the Raceway ticket hotline toll-free at 866.459.RACE, or visit

Contact: Darlington Raceway public relations 843.395.8892
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1301 Harry Byrd Hwy
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