Dale Earnhardt Jr. and Mountain Dew Go Retro at Darlington Raceway


DARLINGTON, S.C. (March 27, 2008) – Fans who attend the Dodge Challenger 500 at Darlington Raceway will not only see some of the most exciting racing of the 2008 season, they will also see a special one-time-only throwback paint scheme on the No. 88 Mountain Dew AMP Energy/National Guard entry driven by Dale Earnhardt Jr.

To kick off Mountain Dew’s “Old School New School” promotion, Earnhardt will pilot the No. 88 Mountain Dew AMP Energy/National Guard Chevrolet with a throwback paint scheme modeled after the 1981-82 entry driven by Darrell Waltrip.

“I’m so excited about this paint scheme. To run a paint scheme like the Mountain Dew one is a tribute to the history of the sport and the heritage at Darlington,” said Earnhardt. “I can’t wait to see how the car looks on the track because it looks awesome on paper.”

“I am honored our track was chosen as the venue for this special one-time-only paint scheme,” said Darlington Raceway President Chris Browning. “I know our fans will be just as excited as I am to see the famous Mountain Dew colors back at Darlington Raceway with the sports most popular driver, Dale Earnhardt Jr., behind the wheel.”

Could the throwback Mountain Dew paint-scheme be a good-luck charm for Earnhardt as he chases that elusive Darlington victory? The Mountain Dew colors have certainly proven to be lucky at Darlington in the past. Mountain Dew was on the hood of Darrell Waltrip’s car in 1981 when he won 12 races including the 1981 Rebel 500 at Darlington Raceway.

The folks at Mountain Dew think Darlington luck could be in Earnhardt’s future, and that's why they've chosen Darlington as the race to launch the Mountain Dew and AMP Energy “Old School New School” promotion that will give consumers the chance to win “Cars, Kicks and More.” 

Many things that are considered old are cool again and those who participate in the Mountain Dew “Old School New School” promotion will be able to decide which “school” they prefer.   Beginning May 19, winning consumers will choose between new and retro prizes like 2009 Corvette or a vintage Corvette, an arcade game or an Xbox and many other items.  You can learn more about Mountain Dew “Old School New School” by going to www.oldschoolornew.com.

Fans can also add to their collection by picking up authentic die-cast replicas of the No. 88 Mountain Dew AMP Energy/National Guard from Action Racing Collectables. ARC die-cast and other “Old School New School” merchandise can be found at MA Authorized Dealers or online at GoRacing.com, NASCAR.com or rccamembers.com.

"Dale Earnhardt Jr. has such high regard for our sports past, it's only fitting that he be the one to bring back the retro Mountain Dew paint scheme at a historic track like Darlington Raceway," said Mark Dyer, President and CEO of Motorsports Authentics. "We are pleased to partner with Dale Jr., AMP Energy/Mountain Dew and Darlington Raceway on this program by giving fans the opportunity to commemorate this event with Action Racing Collectables die-cast and other ‘Old School New School’ memorabilia."

Don’t miss your chance to see another incredible finish at Darlington Raceway when the stars of the NASCAR Sprint Cup Series take on the track “Too Tough to Tame” in the Dodge Challenger 500 on May 10, 2008. The racing action kicks off with the NASCAR Nationwide Series Diamond Hill Plywood 200 on May 9th. Order your tickets now by calling 1-866-459-RACE or logging onto http://www.racetickets.com.

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