Fan Texting Service Returns to Darlington Raceway

Lady In Black

DARLINGTON, S.C. – (April 30, 2010) – Darlington Raceway partnered with InStadiumSolutions (“ISS”) to implement a text-message based communication system at their facility. The service first debuted during the 2009 SHOWTIME Southern 500 weekend. The system will once again be implemented this weekend, May 7 – May 8, at Darlington, host to the NASCAR Nationwide Series Royal Purple 200 Presented by O’Reilly Auto Parts 200 and Sprint Cup series SHOWTIME Southern 500.

The text messaging system allows fans to communicate directly with the racetrack’s command post if assistance is needed in dealing with any special needs inside the facility.  The service is being provided at all International Speedway Corporation facilities.

“In our continuing efforts to provide thrilling and safe guest experiences, we are extremely pleased to once again offer this innovative technology at Darlington Raceway this weekend.  It further demonstrates our focus on providing a safe, enjoyable and unforgettable race experience for our guests,” said Raceway President Chris Browning.  “ISS’ text messaging system allows fans to communicate instantly with our command center and receive immediate assistance at their location.  We are glad to work with ISS on this important customer service initiative for all our race fans.”

"After our successful trial run last year, InStadiumSolutions is thrilled to return to Darlington Raceway and give their fans the ability to report, within seconds, unruly fans, medical emergencies and any other track issues directly to the venue's command center.  We know the Speedway is always looking to improve the guest experience and our Fan Text Messaging System will help do just that,” said ISS’ Vice President of Sales and Marketing Scott Meyers.

Texting instructions will be placed prominently throughout each facility via static signage and will be regularly broadcast through audio and video public announcements.

About Darlington Raceway

Darlington Raceway or the track “Too Tough to Tame” as it is known to many, is where the purest of NASCAR competition meets true southern hospitality. A NASCAR staple since 1950, Darlington Raceway has seen some of motorsports most talented drivers thunder to Victory Lane. In 2010, NASCAR’s stars return to battle the track “Too Tough to Tame” in the Sprint Cup Series SHOWTIME Southern 500® and Nationwide Series Royal Purple 200 Presented by O’Reilly Auto Parts. The NASCAR Camping World Truck Series will also make a stop at Darlington for the first time since the 2004 season.

Don’t miss any of the paint-scraping action at Darlington Raceway in 2010. The NASCAR Sprint Cup Series and Nationwide Series will visit the track on Mother’s Day Weekend, May 7-8, for the SHOWTIME Southern 500® and Royal Purple 200 Presented by O’Reilly Auto Parts. The Camping World Truck Series will make its return to Darlington Raceway for first time since 2004 on August 14 for the Too Tough to Tame 200. Tickets for all three events are on-sale now. Tickets can be purchased by calling

the Darlington Raceway ticket office at 866-459-RACE or online at http://www.darlingtonraceway.com/tickets/.

About ISS

ISS is a privately held company based in South Florida. Their marketing and technical team has several years of experience in text message marketing and mobile phone content solutions.

ISS's Fan Text Messaging Service is currently being used by several teams in the NFL, MLB, NBA, and NCAA. In addition, their system was selected for use at the nation's marquee sporting events including the Super Bowl, BCS National Championship and World Baseball Classic. The ISS system is a complete text solution for venues from fan security and staff communication to numerous marketing applications.

© 2014 Darlington Raceway

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