Every Stripe Has A Story: Darlington Raceway Wants To Hear From Its Fans
Darlington Raceway wants to hear those stories and memories as it officially kicks off its campaign for the upcoming 2013 season with a theme of “Every Stripe Has a Story.”
With renewals being mailed out today, the track Too Tough to Tame wants to hear from its race fans in a special contest to kickoff the 2013 renewal period, the “Every Stripe Has a Story Contest.”
Do you remember when you saw your first NASCAR driver glance the outside wall leaving the legendary stripe on the wall at Darlington during some exciting on-track action? Maybe it was your fondest memory spending time with family and friends in the grandstands or camping at the track? Or was it a Mother’s Day weekend your mom could not forget by bringing her to the big race?
These are all stories Darlington Raceway wants to hear because each one is unique and memorable and has paved a legacy for why the Lady in Back is such a favorite among race fans since its inception in 1950.
“Celebrating our race fans is something we take great pride in,” track President Chris Browning said. “This contest is not only a fun and interactive way to kick off our renewal period, but it gives us a chance to hear all the unique and different stories that have brought happiness and excitement to our race fans since 1950. We have fans tell us every day how much they love our race track, so this is a great opportunity for them to tell us their experiences and possibly win tickets and pit passes to the upcoming race in May as well.”
“Every Stripe Has a Story” is a theme that will be used by Darlington Raceway throughout the 2013 season, keeping its fans in the forefront of its marketing and advertising campaigns. Providing memorable experiences for its fans is the track’s number one priority so those experiences should be highlighted and celebrated for achieving its priority.
Darlington will also continue to take tremendous strides in the social media landscape, which include its always popular Twitter handle and Facebook page. With the addition of Pinterest and the launching of a mobile application in early 2013, the track is continuing to forge ahead in its efforts to engage its race fans in non-traditional methods.
“With the evolution of technology, it’s more important than ever that we engage our fans in the social media world and in a variety of different ways,” Browning said. “Many of our fans love keeping up with Darlington Raceway via social avenues so we’ll continue to invest in those efforts to give them another way to share their experiences and stories with us throughout the year.”
The contest is easy. Fans can simply visit www.DarlingtonRaceway.com/YourStripeStory, enter in your information and tell us your favorite stripe story. The contest will conclude on Friday, Oct. 26 when the renewal period ends with a winner being selected and contacted on Tuesday, Oct. 30. Entries by mail will also be eligible if postmarked by Oct. 24, 2013 and sent to: Every Stripe Has a Story Contest, c/o Darlington Raceway, P.O. Box 500, Darlington, SC 29540.
The winner will receive two (2) tickets to the NASCAR Sprint Cup Series Bojangles’ Southern 500 on Saturday, May 11, 2013 and two (2) pre-race pit passes, giving the lucky winner exclusive access to pit road prior to the race.
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