Darlington Raceway Receives Two NASCAR Awards for its Celebrated ‘Tradition Returns’ Campaign

Darlington Raceway Week

DARLINGTON, SOUTH CAROLINA (Feb. 17, 2016) – Darlington Raceway announced today it received two coveted awards during NASCAR’s Marketing and Communications Reception held February 16, 2016 in Daytona Beach. Dennis Worden was honored as the 2015 Track PR Representative of the Year and the track staff earned top honors as the 2015 Marketing Team of the Year for their ‘Tradition Returns to Darlington Raceway’ campaign. 

Darlington Raceway’s Bojangles’ Southern 500 was celebrated with a throwback campaign specific to the early 1970s, including timeless historic moments and drivers that built its foundation.

Recognized as the most viewed Labor Day NASCAR Sprint Cup Series event since 2007, the Bojangles’ Southern 500 incorporated 20 unique stakeholders, 32 NASCAR Sprint Cup Series teams with throwback paint schemes, all-time high sponsor participation, and integration with NBC and NASCAR Hall of Fame.

“Kudos to the entire Darlington Raceway team for a job well done and honors well deserved,” said Daryl Wolfe, CMO, International Speedway Corporation. “Darlington’s team executed an event weekend that saw unprecedented stakeholder collaboration with a level of complexity never before seen within the sport. We all look forward to 2016 and building upon this most impressive foundation.” 

Embraced industry-wide, the successful event weekend saw unprecedented stakeholder collaboration with a level of complexity never before seen within the sport.

The Tradition Continues on Labor Day weekend as the NASCAR Sprint Cup Series Bojangles’ Southern 500® is set for Sunday, Sept. 4, 2016. The NASCAR XFINITY Series VFW Sport Clips Help A Hero 200 will race on Saturday, Sept. 3, 2016.

You can keep up with all of the latest news from Darlington Raceway at DarlingtonRaceway.com, on Facebook at Facebook.com/DarlingtonRaceway and on Twitter at Twitter.com/TooToughToTame. Fans are encouraged to post their Bojangles’ Southern 500 stories and memories at #TraditionContinues, #BojanglesSo500 and #SportClips200.

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