SHELL CONTINUES HERITAGE THEME IN 2016 WITH DARLINGTON SOUTHERN 500 “THROWBACK”

Joey Logano
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Houston, TX (June 1, 2016) – Some say heritage is everything and that can ring very true to a brand that has a tremendous lineage in motorsports. Shell is excited to unveil a commemorative paint scheme to run in the 2016 Bojangle’s Southern 500 that celebrates its first NASCAR primary livery.

It has been widely accepted and reported that Darlington Raceway’s “Throwback Weekend” for the NASCAR Sprint Cup Series in 2015 was a resounding success. Some called it “one of the most enjoyable race weekends in a long time.” The race teams, drivers, owners, broadcast team, manufacturers and fans alike were all on board for last year’s inaugural event.  

Shell participated in the 2015 festivities with a paint scheme on the No. 22 Team Penske Ford driven by Joey Logano that mimicked a LeMans-winning Porsche piloted by Mario Andretti in the 1980s. The car also carried Shell branding from the 1950s era to coincide with the founding of Darlington Raceway. 

“Last year’s car was a big part of Shell history, so this year we wanted to bring something to Darlington that celebrated our NASCAR roots and one that many fans would remember,” said Heidi Massey-Bong, Sr. Advisor for Motorsports and Sponsorships at Shell. “The Darlington paint scheme is the third commemorative car we are fielding with Team Penske in 2016 to celebrate our heritage in American motorsports.”

Shell, a player in motorsport technology around the world for over 80 years, was relatively new to NASCAR when the company first became a primary sponsor in the mid-1990s. The company is bringing back its first NASCAR paint scheme to celebrate the 20th anniversary of its first win with 2000 NASCAR Sprint Cup Series Champion, Bobby Labonte, who piloted the No. 44 Shell Monte Carlo to its first NASCAR victory in 1996 at Nashville Speedway in what is now the NASCAR XFINITY Series. Labonte owned the car himself before bringing the Shell sponsorship to Joe Gibbs Racing where he competed in the NASCAR Sprint Cup Series and the then Busch Series.

Ironically, Labonte drove the same paint scheme to victory lane at the “Track Too Tough To Tame” in his final win for Shell in 1998. The Darlington scheme that Logano will carry on his No. 22 Shell-Pennzoil Fusion ran a number of races in the old Busch Series through the mid to late 1990s. The Darlington “throwback” Shell paint scheme is actually one of three commemorative paint schemes that Shell and Pennzoil will debut in 2016 to celebrate their U.S. motorsports legacy.

“I think it’s a no brainer to help celebrate Shell’s 20th anniversary of NASCAR involvement and run this cool paint scheme at Darlington on Labor Day,” said Logano. “It’s pretty neat that Shell is celebrating 20 years in NASCAR and even cooler that Bobby (Labonte) won at Darlington Raceway with this car, so it’s a huge honor for myself and everyone at Team Penske to run this look. Heritage is a main theme in everything we’re doing this year and it’s been great to have the support from Shell-Pennzoil in running paint schemes to help us commemorate the heritage of our team and the heritage of our sport.”

At the NASCAR All-Star Race last month Logano piloted the No. 22 Shell-Pennzoil Ford to victory lane with a special full-body mosaic that featured images of significant Team Penske milestones infused in the livery. Just last weekend, the No. 3 Pennzoil Team Penske Chevrolet driven by Helio Castroneves ran in the 100th running of the Indianapolis 500 carrying the iconic bright yellow colors of the “Yellow Submarine” of the 1980s. All three paint schemes were put on the track to showcase the winning traditions of Shell and Pennzoil over the years in American motorsport.

For more details on the Pennzoil and Team Penske relationship, visit www.Pennzoil.com. To stay up-to-date on the latest activities, be sure to ‘Like’ the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and follow Pennzoil on Twitter (www.twitter.com/Pennzoil) and Instagram (www.instagram.com/Pennzoil).

About Shell Oil Company

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. We deliver a diverse range of energy solutions and petrochemicals to customers worldwide. These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice.

We also produce and sell petrochemical building blocks to industrial customers globally, and we are investing in making renewable and lower-carbon energy sources competitive for large-scale use. In the U.S., we operate in 50 states and employ more than 20,000 people delivering energy in a responsible manner.

About Pennzoil®

At Pennzoil, we’re car people. We love cars and the role they play in our lives. That’s why we tirelessly strive to produce the most technologically advanced, highest performing motor oils on the market. Pennzoil has made the switch to natural gas technology to make purer synthetic motor oils that lead to better performance than motor oils made from crude oil. Every bottle of Pennzoil Platinum®, Pennzoil Ultra Platinum™ and Pennzoil Platinum® High Mileage Full Synthetic motor oil is formulated with PurePlus Technology™. PurePlus Technology™ is the revolutionary process, which converts natural gas into high quality full synthetic base oil, with fewer impurities than traditional base oils made from crude oil. Feel the difference of next level performance. Make the switch.

Pennzoil® is America’s most trusted oil.* The full line of Pennzoil® quality products includes Pennzoil Platinum® Full Synthetic motor oil, Pennzoil Ultra Platinum™ Full Synthetic motor oil, Pennzoil Platinum® High Mileage Full Synthetic motor oil, Pennzoil Platinum® Euro Full Synthetic motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, Pennzoil® motor oil, and Pennzoil Marine® engine oil. For more information about the full line of Pennzoil® lubricating products, motor oils and filters, please visit www.pennzoil.com. Not just oil. Pennzoil®.

*Based on a survey of private motorists, between the ages of 18-64, who own or lease a car in the US, conducted by a leading market research firm between January 2015 and September 2015.

 

About Shell Lubricants

The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12 percent of global lubricants volume. * The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

*Kline & Company, “Global Lubricants Industry July 2015: Market Analysis and Assessment.”

About Team Penske

Team Penske is one of the most successful teams in the history of professional sports and is celebrating its 50th Anniversary during the 2016 season. Dating to its first race in the 1966 24 Hours of Daytona, cars owned and prepared by Team Penske have produced more than 420 major race wins, over 480 pole positions and 28 National Championships across open wheel, stock car and sports car racing competition. In its storied history, the team has also earned 16 Indianapolis 500 victories, two Daytona 500 Championships, overall victories in the 24 Hours of Daytona and the 12 Hours of Sebring and a Formula One win. Over 80 drivers have raced for Team Penske over the years. For more information about Team Penske, please visit www.teampenske.com.

About Darlington Raceway

The Tradition Continues on Labor Day weekend as the NASCAR Sprint Cup Series Bojangles’ Southern 500® is set for Sunday, Sept. 4, 2016. The NASCAR XFINITY Series VFW Sport Clips Help A Hero 200 will race on Saturday, Sept. 3, 2016. Tickets are on sale now by calling 866-459-7223 or visiting DarlingtonRaceway.com. You can keep up with all of the latest news from Darlington Raceway at DarlingtonRaceway.com, on Facebook at Facebook.com/DarlingtonRaceway and on Twitter at Twitter.com/TooToughToTame. Fans are encouraged to post their Bojangles’ Southern 500 stories and memories at #TraditionContinues, #BojanglesSo500 and #SportClips200.
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