Sponsorship

Naming rights at Darlington Raceway provide an opportunity to place your brand on an event or with an ownership stake in a key fan experience at Darlington. As a venue with rich history and tradition in motorsports, the mere association with a particular event or at-track experience will resonate with race fans as a sense of authenticity. Depending on your marketing objectives, naming rights benefit packages can fully integrate your brand into sponsored areas or events through pre and post-event media exposure. In addition, your logo can be included on tickets, credentials, collateral, event signage, event advertising and also the right to use the raceway marks to promote your sponsorship affiliation, if applicable. Darlington Raceway will customize a program to maximize your brand impressions, creating a tangible, high return on your investment, based on the patrons in attendance and the millions of viewers worldwide.

For additional information on how your company can become a naming rights sponsor, please contact Darlington Raceway’s sales team at 843-395-8877 or at hospitality@darlingtonraceway.com.

This opportunity establishes a “complete” relationship with Darlington Raceway, allowing you to utilize the brand equity of one of the most established icons in motorsports, while capitalizing a sense of authenticity with race fans in attendance and the millions of viewers worldwide. As an exclusive partner in your brand’s category, Darlington Raceway will protect against competitor activation on-site, provide the platform for promotional involvement reaching beyond the track, establish a customized on-site activation plan that touches the many brand loyal race fans in attendance, and grants you the rights to our marks and tickets to drive your efforts. This partnership is based on your brand objectives and can include, but is not limited to: facility signage targeting both the television audience and the fans in attendance, a promotional display space to promote your business, entertainment opportunities for key customers and/or employees, race tickets, and advertising in the many track produced mediums, such as fan guide, official souvenir program and web site.

For additional information on how your company can become an official status sponsor, please contact Darlington Raceway’s sales team at 843-395-8877 or at hospitality@darlingtonraceway.com.

This non-exclusive partnership give companies the right, on a limited basis, to use trademarked official Darlington Raceway marks for in-market consumer promotions and advertising supporting the event. In addition, promotional partners may use tickets to support in-market promotional efforts.

For additional information on how your company can become a promotional partner, please contact Darlington Raceway’s sales team at 843-395-8877 or at hospitality@darlingtonraceway.com.