Privacy Policy

We are always conscious and respectful of your personal privacy.
DAR provides this Online Privacy Statement to make you aware of our privacy policy and practices and the way information is collected and used with respect to the Darlington Raceway website (the “Site”). To make this notice easy to find, it is available on the homepage of the Site.

This Privacy Policy will answer your questions about the kind of information we collect and how we use it. If we change or update our Privacy Policy, we will post those changes here. By using the Site, you acknowledge you have read this Privacy Policy and agree to the terms thereof.

What information do you gather and how do you use it?
DAR collects information about your visits to this Site, such as service provider, browser type, operating system, pages accessed on this Site and the date and time of access to optimize your user experience and enhance your time spent with us online. DAR also receives information telling us what site from which you originated.

When you send DAR an e-mail, DAR will retain the content of the e-mail, your e-mail address, and our response in order to handle any follow-up questions you may have. DAR also uses this information to measure how effectively DAR addresses your concerns.

When purchasing tickets or merchandise, joining as a member or registering for promotions at the Site, DAR will ask for your:

•    Name
•    E-mail address
•    Credit card number and expiration date
•    Billing address
•    Shipping address
•    Date of Birth
•    Phone number

DAR may ask you to voluntarily provide us with information regarding your personal or professional interests, demographics, experiences with us, and contact preferences. This information may be combined with information about you, which DAR gathered from other offline sources. DAR and its affiliates use the information to design offers customized to your interests. For example, you may receive a special offer for your most frequently visited tracks.

Who do you share my personal information with?
DAR does not sell or share your name or other private profile information to third parties and does not intend to do so in the future. DAR may share anonymous, aggregated information about all our users with third parties.

How does this Site use cookies and similar technologies?
This Site uses cookies, tags, pixels and similar technologies to allow DAR to recognize your preference information, keep track of your purchases, remember your Member Login and facilitate effective site administration. DAR uses the information we collect to enhance your visit to this site and provide you with information tailored to your needs.

You may elect to refuse cookies. Please refer to your browser Help instructions to learn more about cookies.

How does this Site support the Children's Online Privacy Protection Rule?
DAR does not knowingly collect personally identifiable information from children, but if a child has provided us with personally identifiable information without parental or guardian consent, the parent or guardian should contact DAR to remove the information and unsubscribe them from any promotional contact opportunities.

How do I tell this Site that I don't want to be contacted for promotional purposes?
DAR only sends promotional e-mail messages to you if you have voluntarily provided DAR with your e-mail address. You may request to be removed from this Site's e-mail subscription list by updating your personal account. By clicking on your Member Name at the top of the page you can access your personal account to make the necessary changes. You may also unsubscribe from any e-mail subscription by following the unsubscribe procedures set forth in each e-mail.


How do I update personal information such as my address?
DAR asks that you keep your information as up-to-date as possible so you may get the maximum benefit from this Site. By clicking on your Member Name at the top of the page you can access your personal account to make the necessary changes.  

How Secure Is Information About Me?
DAR works to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. DAR reveals only the last four digits of your credit card numbers when confirming an order. Of course, DAR transmits the entire credit card number to the appropriate credit card company during order processing. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

By using this Site, you signify your assent to the DAR Privacy Policy. If you do not agree to the DAR Privacy Policy, please do not use this Site. We reserve the right, at our complete discretion, to change, modify, add, or remove portions of this policy at any time.

Last modified: July 14, 2009

Contact Information for ISC, Subsidiaries or Affiliates
Postal address:
1801 W. International Speedway Blvd.
Daytona Beach, FL 32114
Attention: ISC Webmaster
Telephone (386) 254-2700