Darlington Raceway (Darlington) and Cook Out announce a partnership to bring one of the fastest growing family-owned restaurant chains to The Lady in Black. Cook Out is now the Official Quick Service Restaurant of Darlington Raceway, and will hold exclusive promotional rights to the track Too Tough To Tame.
“Cook Out has been serving fresh burgers, barbecue, hot dogs and shakes to NASCAR fans across the south for over 30 years, so we are proud to welcome them as a new partner at Darlington Raceway,” said Darlington President Kerry Tharp. “We look forward to Cook Out helping fire up the NASCAR Cup Series Playoffs with the iconic Southern 500 at the track Too Tough To Tame.”
To download the Cook Out logo, click here.
Cook Out will have a substantial presence with at-track signage for the upcoming Official Throwback Weekend of NASCAR at Darlington. The brand will have a trackside billboard, four track wall locations, front stretch asphalt logo, and Turn 3 apron asphalt logo. As part of the partnership, Cook Out will have additional sponsorship rights with Darlington for point-of-sale, advertising collateral, in-market promotions, consumer sweepstakes, and integrated digital campaigns.
Since opening its first restaurant in Greensboro, N.C. in 1989, Cook Out has been known for its fresh burgers, barbecue, hot dogs and shakes and Coca-Cola as part of the “best combos in town.” The family-owned restaurant chain has since grown to over 250 locations across 10 states (Alabama, Georgia, Kentucky, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia).
To learn more about Cook Out and find the nearest location, visit cookout.com.
Darlington Raceway 2020 Season
The Tradition Continues as Darlington’s award-winning throwback weekend celebrates “NASCAR’s Champions…Past, Present and Future” and “New Traditions…First Race of the 2020 NASCAR Cup Series Playoffs” on Labor Day Weekend, Sept. 5-6. To learn more about the history of the Official Throwback Weekend of NASCAR at Darlington, click here.
The 71st running of the Southern 500® will start the Cup Playoffs for the first time on Sunday, Sept. 6 at 6:00 p.m. The Sport Clips Haircuts VFW 200 will showcase the fierce NASCAR Xfinity Series competition on Saturday, Sept. 5 at 12:30 p.m. Prior to the Southern 500® the Gander Trucks will return to the track Too Tough To Tame for the South Carolina Education Lottery 200 on Sunday, Sept. 6 at 2 p.m. The Gander Trucks last competed at Darlington from 2001-04 and 2010-11.
All three NASCAR races at Darlington will be televised nationally with the Cup Series race on NBCSN, Xfinity Series race on NBC, and Gander Trucks on FS1. The races will also air on MRN and its network of nationwide affiliates, in addition to SiriusXM NASCAR Radio.
Stay connected to Darlington Raceway on Facebook, Instagram, LinkedIn, Twitter, YouTube, and by downloading the Darlington Raceway mobile app for Apple or Android.
About Cook Out
It has been 31 years and counting since Morris Reaves first spoke, “Welcome to Cook Out! May I take your order, please?”. Cook Out is still owned and operated by The Reaves Family and headquartered in Thomasville, N.C.
The Reaves family takes great pride in serving premium quality food, day-in and day-out. All of our meat is ground and pattied every single day, loaded on a truck every single day, delivered to each individual store location, every single day and cooked fresh every single day. This where the motto was born, “Always Fresh, Never Frozen.” Cook Out has been proudly serving great, fresh food with Coca-Cola beverages since day one. For more information on Cook Out, visit cookout.com.
About Darlington Raceway
Darlington Raceway, nicknamed The Lady in Black and the track Too Tough To Tame, is home to the award-winning Official Throwback Weekend of NASCAR annually hosting the NASCAR Cup Series and NASCAR Xfinity Series on Labor Day Weekend. Opening in 1950, Darlington Raceway is “A NASCAR Tradition” and NASCAR’s original superspeedway with its famed 1.366-mile egg-shaped oval, challenging the sports best in one of the most iconic NASCAR races, the Southern 500®. For more information about Darlington Raceway, visit darlingtonraceway.com.
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).