Darlington Raceway (Darlington) and The Boeing Company, the world’s largest aerospace company, announce a multifaceted partnership as part of the Official Throwback Weekend of NASCAR. Highlighting the superior design, efficiency and value of its airplanes with the competition of NASCAR’s race cars, Boeing will be featured on the historic backstretch at the Lady in Black. The Darlington backstretch will now officially be named the “Boeing Backstretch” at the track Too Tough To Tame.
“Darlington Raceway is known for its intense competition, so our partnership with Boeing is a perfect pairing of two iconic brands,” said Darlington President Kerry Tharp. “Boeing is a brand recognized around the world, so we are proud to partner on the Boeing Backstretch to highlight one of the historic elements of on-track action at the track Too Tough To Tame.”
To download a rendering of the Boeing Backstretch, click here.
“We are proud to support Darlington Raceway and particularly excited to be a part of the track Too Tough To Tame with the Boeing Backstretch,” said Lindsay Leonard, Senior Director of National Strategy and Engagement and Government Operations for The Boeing Company. “The Lady in Black is an iconic symbol in South Carolina, and the Cook Out Southern 500 race has been bringing families together for generations with its historic sporting moments.”
Darlington and Boeing will highlight on-track competition with a “Ready for Takeoff” digital campaign including content on the track’s Facebook, Twitter, and Instagram for the Official Throwback Weekend of NASCAR. Boeing will also have spots on the video scoring tower and interior wall signage facing the grandstand.
Darlington Raceway 2020 Season
The Tradition Continues as Darlington’s award-winning throwback weekend celebrates “NASCAR’s Champions…Past, Present and Future” and “New Traditions…First Race of the 2020 NASCAR Cup Series Playoffs” on Labor Day Weekend, Sept. 5-6. To learn more about the history of the Official Throwback Weekend of NASCAR at Darlington, click here.
The 71st running of the Cook Out Southern 500® will start the Cup Playoffs for the first time on Sunday, Sept. 6 at 6:00 p.m. The Sport Clips Haircuts VFW 200 will showcase the fierce NASCAR Xfinity Series competition on Saturday, Sept. 5 at 12:30 p.m. Prior to the Cook Out Southern 500®, the NASCAR Gander RV & Outdoors Truck Series will return to the track Too Tough To Tame for the South Carolina Education Lottery 200 on Sunday, Sept. 6 at 2 p.m. The Gander Trucks last competed at Darlington from 2001-04 and 2010-11.
All three NASCAR races at Darlington will be televised nationally with the Cup Series race on NBCSN, Xfinity Series race on NBC, and Gander Trucks on FS1. The races will also air on MRN and its network of nationwide affiliates, in addition to SiriusXM NASCAR Radio.
Stay connected to Darlington Raceway on Facebook, Instagram, LinkedIn, Twitter, YouTube, and by downloading the Darlington Raceway mobile app for Apple or Android.
Boeing is the world’s largest aerospace company and leading provider of commercial airplanes, defense, space and security systems, and global services. As a top U.S. exporter, the company supports commercial and government customers in more than 150 countries. Boeing employs more than 160,000 people worldwide and leverages the talents of a global supplier base. Building on a legacy of aerospace leadership, Boeing continues to lead in technology and innovation, deliver for its customers and invest in its people and future growth.
About Darlington Raceway
Darlington Raceway, nicknamed The Lady in Black and the track Too Tough To Tame, is home to the award-winning Official Throwback Weekend of NASCAR annually hosting the NASCAR Cup Series and NASCAR Xfinity Series on Labor Day Weekend. Opening in 1950, Darlington Raceway is “A NASCAR Tradition” and NASCAR’s original superspeedway with its famed 1.366-mile egg-shaped oval, challenging the sports best in one of the most iconic NASCAR races, the Cook Out Southern 500®. For more information about Darlington Raceway, visit darlingtonraceway.com.
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Brent S. Gambill, Director, Track Communications, Mid-Atlantic Region, NASCAR
Libba Holland, Media Relations, The Boeing Company