DARLINGTON, S.C. (April 29, 2021) – Darlington Raceway announces a multiyear partnership with PROOF Alcohol Ice Cream, artisan ice cream company. The Columbia, S.C. based company will now be the Official Ice Cream of Darlington Raceway. Fans will be able to purchase PROOF Alcohol Ice Cream for the Official Throwback Weekend of NASCAR on May 7-9 and traditional Labor Day race weekend on Sept. 4-5.
“Like Darlington Raceway, PROOF Alcohol Ice Cream is an innovative product produced in the Palmetto State,” said Darlington President, Kerry Tharp. “I have known Jenn Randall-Collins since she was a student-athlete at the University of South Carolina, so we are proud to welcome her company based in Columbia, South Carolina as the Official Ice Cream of the track Too Tough To Tame. We look forward to our loyal fans returning to the Lady in Black for two race weekends to cheer on NASCAR’s best with a scoop of PROOF.”
“We’re honored and delighted to be the Official Ice Cream of the Darlington Raceway,” said Jenn Randall-Collins, a founder of PROOF Alcohol Ice Cream. “I fell in love with the Palmetto State when I was a student-athlete at the University of South Carolina in the early 1990s and we chose to headquarter our company here because of the high standard of support shown to entrepreneurs. By partnering with the track Too Tough To Tame, we’re aligning with a brand that’s as high-spirited, engaging and as interesting as ours. I can’t wait to introduce our ice cream innovation to Darlington Raceway’s fans.”
To download the PROOF Alcohol Ice Cream logo, click here.
Founded by former University of South Carolina women’s basketball player Jenn Randall-Collins, PROOF Alcohol Ice Cream is an artisan ice cream company based in Columbia, S.C. that is changing the way people think about dessert. PROOF was developed from an old Kentucky recipe that had been shared among families for generations using patented formulas and production techniques.
PROOF is handcrafted using top-shelf liquor as a key ingredient to create a savory end-product with an unmatched creamy consistency. Combining quality spirits and popular ice cream flavors, PROOF delivers a modern, indulgent taste experience with a dozen rotating flavors in their permanent and season collections. The specialty product has created a bold, new dessert category that’s changing the way people think about cakes, pies and after-dinner drinks—not to mention delicious bowls of distinctive ice cream.
To learn more about PROOF Alcohol Ice Cream, visit proofalcoholicecream.com.
2021 NASCAR Season
The Official Throwback Weekend of NASCAR moves to a new dedicated spring weekend as The Lady in Black unites generations of race fans to celebrate on Mother’s Day as part of the new spring weekend of action-packed racing featuring all three premier series on May 7-9. Darlington will host the LiftKits4Less.com 200 NASCAR Camping World Truck Series Triple Truck Challenge race on Friday night, May 7 at 7:30 p.m., Steakhouse Elite 200 NASCAR Xfinity Series Dash 4 Cash race on Saturday, May 8 at 1:00 p.m. and Goodyear 400 NASCAR Cup Series race on Sunday, May 9 at 3:30 p.m.
The Tradition Continues as the famed Cook Out Southern 500® will launch the NASCAR Playoffs for the second consecutive year as part of a Labor Day weekend of racing on Sept. 4-5. The Xfinity Series will compete on Saturday, Sept. 4 at 3:30 p.m. The Cook Out Southern 500® NASCAR Cup Series Playoff race will once again compete at night on Sunday, Sept. 5 at 6:00 p.m.
About Darlington Raceway
Darlington Raceway, nicknamed The Lady in Black and the track Too Tough To Tame, is home to the award-winning Official Throwback Weekend of NASCAR and annually hosts two NASCAR Cup Series race weekends, along with the NASCAR Xfinity Series and/or NASCAR Camping World Truck Series. Opening in 1950, Darlington Raceway is “A NASCAR Tradition” and NASCAR’s original superspeedway with its famed 1.366-mile egg-shaped oval, challenging the sports best in one of the most iconic NASCAR races, the Southern 500®. For more information about Darlington Raceway, visit darlingtonraceway.com.
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).