16x9 Building Hope For Eevie

Darlington Raceway, The NASCAR Foundation & Pull’R Holding Company Build Hope for Eevie

Today, Darlington Raceway, The NASCAR Foundation and Pull’R Holding Company united before the Labor Day Race Weekend presented by the South Carolina Education Lottery to build a playset and surprise a four-year-old cancer patient and her family.

Eevie, who is battling pre-B-cell acute lymphoblastic leukemia, was entertained with a full day of activities. The family was taken to breakfast at her favorite restaurant followed by a trip to Lynches River State Park for a morning of adventure. After a lunch filled with pizza and games, Eevie returned to her home for a surprise she will never forget.

“It may be race week, but there is always time to share kindness in our community,” said Darlington Raceway President Kerry Tharp. “We hope the playset will bring lots of memorable moments for her family, but today she touched all of our hearts as she shared her joy for life with us. Our entire Darlington Raceway family will be praying for young Eevie as she looks to come out a winner in her battle against cancer.”

To download images from today’s playset build and surprise, click here.

The playset build was a partnership between The NASCAR Foundation, Darlington Raceway and Pull’R Holding Company in celebration of The NASCAR Foundation’s 15th anniversary. It’s one of 15 playset builds for kids with cancer that’s taking place in NASCAR racing communities across the country this summer and fall.

“Building hope and fun for kids in need is what The NASCAR Foundation is all about. And it’s days like today that will warm you heart,” said The NASCAR Foundation Executive Director Nichole Krieger. “We want to thank Darlington Raceway and Dead On Tools for helping us welcome Eevie into our NASCAR family.”

The playset build was sponsored by Pull’R Holding Company, the parent company of Dead On Tools, who is an official partner as the Official Tool Belt of Darlington Raceway. Dead On Tools is also an entitlement partner at Martinsville Speedway for the Dead On Tools 250, which is the penultimate NASCAR Xfinity Series Playoff race, on Saturday, Oct. 30. Dead On Tools is also the Official Hand Tool & Tool Belt of Martinsville Speedway.

“This is what it’s all about”, said Brian Ranallo, Marketing Manager for Pull’R Holding Company. “Eevie and her family are true warriors and we hope this playset helps her continue to spread the love and joy she has that we all so clearly saw today. It is a true honor to be a part of this build for Eevie!”

To learn more about The NASCAR Foundation and how you can get involved in your race community, visit NASCARfoundation.org. For more information on Dead On Tools and its best-in-class products, visit deadontools.com.

Darlington Raceway Labor Day Race Weekend presented by the South Carolina Education Lottery

The Tradition Continues with the Darlington Raceway Labor Day Race Weekend presented by the South Carolina Education Lottery on Sept. 4-5. The NASCAR Xfinity Series will start the weekend with the Sport Clips Haircuts VFW Help A Hero 200 on Saturday, Sept. 4 at 3:30 p.m. For the first time in track history, Darlington will host a NASCAR Playoffs doubleheader on Sunday, Sept. 5 with the In It To Win It 200, the second race in the Round of 10 of the NASCAR Camping World Truck Series Playoffs, at 1:30 p.m. followed by the 72nd running of the famed Cook Out Southern 500® race to launch the NASCAR Cup Series Playoffs at 6:00 p.m.

NASCAR tickets are available for purchase via phone at 866-459-7223 or online at darlingtonraceway.com. Fans can purchase a single ticket for the NASCAR Playoff doubleheader featuring the Camping World Truck Series and Cup Series on Sept. 5.

Stay connected to Darlington Raceway on Facebook, Instagram and Twitter.

About Dead On Tools

Dead On Tools: A collision of serious tool using professionals and a lifestyle lived out loud. Dead On Tools sets the highest standard for precision tools and work gear products in the industry today, representing innovation and quality that was born from actual users in the trade. Dead On Tools is headquartered in the Midwest and distributes professional tools and work gear products throughout North America.

About Darlington Raceway

Darlington Raceway, nicknamed The Lady in Black and the track Too Tough To Tame, is home to the award-winning Official Throwback Weekend of NASCAR and annually hosts two NASCAR Cup Series race weekends, along with the NASCAR Xfinity Series and/or NASCAR Camping World Truck Series. Opening in 1950, Darlington Raceway is “A NASCAR Tradition” and NASCAR’s original superspeedway with its famed 1.366-mile egg-shaped oval, challenging the sports best in one of the most iconic NASCAR races, the Southern 500®. For more information about Darlington Raceway, visit darlingtonraceway.com.


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

About The NASCAR Foundation

The National Association for Stock Car Auto Racing Inc. (NASCAR) established The NASCAR Foundation in January 2006 to support initiatives that positively affect the lives of children throughout the United States. The 501(c) (3) non-profit entity partners with medical experts and other charitable organizations to fund children’s health care programs. The NASCAR Foundation has cumulatively donated nearly $40 million to reach more than 1.4 million children. For more information on The NASCAR Foundation, visit NASCARfoundation.org. Follow The NASCAR Foundation on Facebook at www.Facebook.com/NASCARFoundation or on Twitter at @NASCAR_FDN.