Jeff Gordon
Jul 25, 2016

DARLINGTON, SOUTH CAROLINA (July 25, 2016) – Jeff Gordon is returning to Darlington Raceway.

Gordon, the four-time NASCAR Cup Series champion and seven-time Darlington winner, is scheduled to visit the track Too Tough To Tame for the Bojangles’ Southern 500 on Sunday, Sept. 4.

As part of the visit, fans have the opportunity to purchase a special $95 ticket package for the race that includes a scheduled question and answer session with Gordon, which will take place in the Darlington Raceway Museum (time TBD).

“We’re excited to have Jeff Gordon return to Darlington Raceway and participate in a Q&A session for our fans that purchase this great ticket package,” Darlington Raceway President Kerry Tharp said. “Jeff had so much success at Darlington, including multiple Bojangles’ Southern 500 victories, in his future NASCAR Hall of Fame career. It will be an event fans won’t want to miss.”

The package also includes a Pearson Grandstand ticket (frontstretch in turn 4), voucher for one throwback food item and drink, and a Darlington Raceway branded lanyard. Plus the opportunity to see Gordon in person on race day.

The $95 package is only offered for a limited time while supplies last and can be ordered by visiting or calling 866-459-7223. Driver appearance and availability are subject to change.

Still one of the most popular faces in the sport, Gordon spent the first half of the 2016 NASCAR Sprint Cup Series season in the TV booth before coming out of retirement to pilot the No. 88 Axalta Chevrolet last weekend at Indianapolis (he finished 13th). He will also race at Pocono Raceway this weekend.

Gordon won seven NASCAR Sprint Cup Series races at Darlington Raceway in his storied career, including four-straight Southern 500 wins from 1995-1998 (wins came in 1995, two in 1996, 1997, 1998, 2002 and 2007).

The Tradition Continues on Labor Day weekend as the NASCAR Sprint Cup Series Bojangles’ Southern 500® is set for Sunday, Sept. 4, 2016. The NASCAR XFINITY Series VFW Sport Clips Help A Hero 200 will race on Saturday, Sept. 3, 2016.

You can keep up with all of the latest news from Darlington Raceway at, on Facebook at and on Twitter at Fans are encouraged to post their Bojangles’ Southern 500 stories and memories at #TraditionContinues, #BojanglesSo500 and #SportClips200.

Darlington Raceway has been recognized by the following:

  • 2016 SportsBusiness Journal “Sports Event of the Year” Nominee
  • 2015 NMPA Myers Brothers Award
  • 2015 NASCAR Marketing Team of the Year
  • 2015 NASCAR Track PR Representative of the Year (Dennis Worden)
  • 2015 Community Pride Award (presented by the Greater Darlington Chamber of Commerce)