Bog Bo on Stage

Naming Rights Sponsorship

Naming rights at Darlington Raceway provide an opportunity to place your brand on an event or with an ownership stake in a key fan experience at Darlington. As a venue with rich history and tradition in motorsports, the mere association with a particular event or at-track experience will resonate with race fans as a sense of authenticity. Depending on your marketing objectives, naming rights benefit packages can fully integrate your brand into sponsored areas or events through pre and post-event media exposure. In addition, your logo can be included on tickets, credentials, collateral, event signage, event advertising and also the right to use the raceway marks to promote your sponsorship affiliation, if applicable. Darlington Raceway will customize a program to maximize your brand impressions, creating a tangible, high return on your investment, based on the patrons in attendance and the millions of viewers worldwide.
Pre Race Concert with Clay Walker

Promotional Partnership

This non-exclusive partnership give companies the right, on a limited basis, to use trademarked official Darlington Raceway marks for in-market consumer promotions and advertising supporting the event. In addition, promotional partners may use tickets to support in-market promotional efforts.
Display Area

Promotional Displays

It’s the perfect way to encourage our fans to become your customers. The display area is a highly traveled area located just outside the main entrance to the grandstands where many brand-loyal patrons visit throughout the event weekend. This interactive marketing experience presents your company the opportunity to promote your brand, demonstrate and sample products, educate potential buyers and collect data.
Parade Trucks with American Flags

Official Status Partner

This opportunity establishes a “complete” relationship with Darlington Raceway, allowing you to utilize the brand equity of one of the most established icons in motorsports, while capitalizing a sense of authenticity with race fans in attendance and the millions of viewers worldwide. As an exclusive partner in your brand’s category, Darlington Raceway will protect against competitor activation on-site, provide the platform for promotional involvement reaching beyond the track, establish a customized on-site activation plan that touches the many brand loyal race fans in attendance, and grants you the rights to our marks and tickets to drive your efforts. This partnership is based on your brand objectives and can include, but is not limited to: facility signage targeting both the television audience and the fans in attendance, a promotional display space to promote your business, entertainment opportunities for key customers and/or employees, race tickets, and advertising in the many track produced mediums, such as fan guide, official souvenir program and web site.
Track Rentals

Raceway Rentals

Darlington Raceway is proud to offer a highly versatile facility. Whether it’s to entertain guests, hold corporate meetings, film commercials or host driving schools we can tailor an exciting and unique event for you and your group at Darlington. As one of the most thrilling tracks in motorsports, the track “Too Tough to Tame” guarantees an unforgettable and unique experience.

Available Rental Areas:
Infield Garage Area | Media Center | Museum | President’s Suite | Track Surface

Contact Us

Contact Us

Interested in one of our many sponsorship or display opportunities? Contact our Corporate Sales team today!

Michael Evranian | Director, Partnership Sales | 804-228-7502 |