Naming rights at Darlington Raceway provide an opportunity to place your brand on an event or with an ownership stake in a key fan experience at Darlington. As a venue with rich history and tradition in motorsports, the mere association with a particular event or at-track experience will resonate with race fans as a sense of authenticity. Depending on your marketing objectives, naming rights benefit packages can fully integrate your brand into sponsored areas or events through pre and post-event media exposure. In addition, your logo can be included on tickets, credentials, collateral, event signage, event advertising and also the right to use the raceway marks to promote your sponsorship affiliation, if applicable. Darlington Raceway will customize a program to maximize your brand impressions, creating a tangible, high return on your investment, based on the patrons in attendance and the millions of viewers worldwide.