Corporate Opportunities – Official Status Partner

Official Status Partner

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This opportunity establishes a “complete” relationship with Darlington Raceway, allowing you to utilize the brand equity of one of the most established icons in motorsports, while capitalizing a sense of authenticity with race fans in attendance and the millions of viewers worldwide. As an exclusive partner in your brand’s category, Darlington Raceway will protect against competitor activation on-site, provide the platform for promotional involvement reaching beyond the track, establish a customized on-site activation plan that touches the many brand loyal race fans in attendance, and grants you the rights to our marks and tickets to drive your efforts. This partnership is based on your brand objectives and can include, but is not limited to: facility signage targeting both the television audience and the fans in attendance, a promotional display space to promote your business, entertainment opportunities for key customers and/or employees, race tickets, and advertising in the many track produced mediums, such as fan guide, official souvenir program and website.