Crown Royal Purple Bag Project 200 at Darlington Raceway

Crown Royal named Entitlement Partner for NASCAR Xfinity Series Race at Darlington Raceway, May 11


DARLINGTON, S.C. (March 7, 2024) — Darlington Raceway announced today that Crown Royal, the premier Canadian whisky distiller, will serve as the official entitlement partner of the NASCAR Xfinity Series Race at 1:30 p.m. ET on Saturday, May 11. The race will be named the Crown Royal Purple Bag Project 200, and the ongoing partnership designates Crown Royal as both the Official Partner and Official Whisky of Darlington Raceway.

“We are thrilled to partner with Crown Royal for our NASCAR Xfinity Series Race this spring,” said Darlington Raceway President Josh Harris. “Crown Royal is committed to supporting our military heroes through large-scale care package donations, and we look forward to bringing greater awareness of this honorable initiative to South Carolina with the Crown Royal Purple Bag Project 200.”

Since 2010, the Crown Royal Purple Bag Project has distributed over one million care packages and counting to active-duty military and veterans to show appreciation for their brave sacrifices and provide them with essential care and the comfort of home.

“Crown Royal is proud to continue our partnership as the Official Whiskey of Darlington Raceway for the 2024 season,” said Will Traynor, South Carolina Activation Manager for Diageo and Crown Royal. “We are excited to increase our amplification of Crown Royal and its support of the military through the Crown Royal Purple Bag Project 200 on May 11th, 2024, at Darlington Raceway. This partnership is extremely impactful to the Crown Royal consumers here in South Carolina. Through this sponsorship, our teams will be able to highlight Crown Royal x Darlington Raceway across the entire state of South Carolina, Crown Country!”

The Crown Royal Purple Bag Project 200 will be the second race of the Official Throwback Weekend tripleheader at Darlington Raceway, May 10-12. The action kicks off with the Buckle Up South Carolina 200 NASCAR CRAFTSMAN Truck Series race at 7:30 p.m. on Friday, May 10. Then, the stars of the NASCAR Cup Series will pay homage to their grassroots origins in the Goodyear 400 at 3 p.m. on Sunday, May 12.

Racing will then return to Darlington Raceway on Labor Day Weekend. The Sport Clips Haircuts VFW Help a Hero 200 NASCAR Xfinity Series race is scheduled for 3:30 p.m., Saturday, Aug. 31. Then, drivers of the NASCAR Cup Series will make one final push to lock themselves into the playoffs as the regular season concludes with the Cook Out Southern 500 at 6 p.m. Sunday, Sept. 1.

NASCAR fans are encouraged to purchase their tickets via phone at 866-459-7223 or online at while supplies last.

About Darlington Raceway

Darlington Raceway, nicknamed The Lady in Black and the track Too Tough To Tame, is home to the award-winning Official Throwback Weekend of NASCAR and annually hosts two NASCAR Cup Series race weekends, along with the NASCAR Xfinity Series and/or NASCAR Camping World Truck Series. Opening in 1950, Darlington Raceway is “A NASCAR Tradition” and NASCAR‘s original superspeedway with its famed 1.366-mile egg-shaped oval, challenging the sports best in one of the most iconic NASCAR races, the Southern 500u00ae. For more information about Darlington Raceway, visit Stay connected to Darlington Raceway on Facebook, Instagram, Twitter and the NASCAR Tracks App.


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation‘s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Seriesu2122, NASCAR Xfinity Seriesu2122, and NASCAR CRAFTSMAN Truck Seriesu2122), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Canada Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Associationu2122 (IMSAu00ae) governs the IMSA WeatherTech SportsCar Championshipu2122, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.

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