Naming Rights provide the opportunity to put your company's name on a sponsored area of the property or a racing event. Examples include the "Your Company" Grandstand, "Your Company" Parking Lot, or "Your Company" 400 race. Depending on your objectives, packages can include various elements that fully integrate your brand into the sponsored area or sponsored event, including signage, your company's logo on event passes, tickets or credentials (if applicable), on-site advertisements and rights to use raceway marks to promote your sponsorship position.

With an official status sponsorship, your company has a premier position at Darlington Raceway throughout the racing season. Official status sponsorship includes direct, interactive promotional access to brand-loyal motorsports enthusiasts each year, as well as significant promotional rights associated with Darlington Raceway, including use of marks and tickets to drive your sales. Additionally, official status sponsorship includes exciting entertainment opportunities for clients, associates, and/or customers.

Darlington Raceway Promotional Partners gain the rights to use sponsored event tickets for consumer in-market promotions. Additionally, Promotional Partners have rights to use trademarked official Darlington Raceway marks for in-market consumer promotions and advertising for the sponsored event.

At-track signage is one of the best ways to gain exposure for your company's brand to thousands of fans in attendance as well as those watching from home. From grandstand banners to trackside signage, Darlington Raceway offers signage options to fit any company's advertising needs.