Sponsorship Opportunities

Having your company name associated with one of th emost popular venues in motorsports will being you extensive benefits. With a race entitlement or official status sponsorship, you can expect:
  • Exposure to 100,000 potential customers in attendance
  • Your company name in millions of television viewers' homes
  • Hospitality for your employees and guests
  • A personalized suite package for your group
  • Grandstand ticket
  • Premier signage placement
  • Fan Guide and Official Souvenir Program advertisements
Below you will find additional information about the sponsorship opportunities available.

Have questions? Please contact the Corporate Sales Office at [email protected] to discuss your needs.

Available Sponsorship Opportunities

Naming Rights

Naming Rights provide the opportunity to put your company's name on a sponsored area of the property or a racing event. Examples include the "Your Company" Grandstand, "Your Company" Parking Lot, or "Your Company" 400 race. Depending on your objectives, packages can include various elements that fully integrate your brand into the sponsored area or sponsored event, including signage, your company's logo on event passes, tickets or credentials (if applicable), on-site advertisements and rights to use raceway marks to promote your sponsorship position.

Official Status

With an official status sponsorship, your company has a premier position at Darlington Raceway throughout the racing season. Official status sponsorship includes direct, interactive promotional access to brand-loyal motorsports enthusiasts each year, as well as significant promotional rights associated with Darlington Raceway, including use of marks and tickets to drive your sales. Additionally, official status sponsorship includes exciting entertainment opportunities for clients, associates, and/or customers.

Promotional Partners

Darlington Raceway Promotional Partners gain the rights to use sponsored event tickets for consumer in-market promotions. Additionally, Promotional Partners have rights to use trademarked official Darlington Raceway marks for in-market consumer promotions and advertising for the sponsored event.

Signage Opportunities

At-track signage is one of the best ways to gain exposure for your company's brand to thousands of fans in attendance as well as those watching from home. From grandstand banners to trackside signage, Darlington Raceway offers signage options to fit any company's advertising needs.